Showing posts with label colleges. Show all posts
Showing posts with label colleges. Show all posts

Thursday, February 2, 2012

CERPP Conference Remarks: 2012



21st Century Knowledge and Skills:
The New High School Curriculum and the Future of Assessment
Perspectives: Media, Politics, and the
Responsibility of Higher Education


Roderick G. W. Chu
Chancellor Emeritus, Ohio Board of Regents


January 13, 2012


I delivered the following presentation and remarks in Los Angeles at the USC CERPP 2012 Conference.


1. The Case for Change from Within

As Chancellor of the Ohio Board of Regents (the state coordinating board for Ohio’s public and private colleges and universities), I lived at the interface among the worlds of K-12, higher education, and politics, so I’m delighted to reiterate some of what I learned from our conference speakers and participants, to offer a few observations of my own, and to hear those my fellow panelist, Scott Jaschik, representing the Fourth Estate of the press and media.
Before getting into the topic, however, I need to ask: Why change? Harry Brighouse kicked off this conference with his though-provoking challenge regarding the purpose of education. Yet mine is a serious question, because in many ways, the school curriculum fundamentally hasn’t changed for about 100 years.
Indeed, our agrarian school calendar hasn’t changed for over 200 years, despite the fact that less than 2% of our population – and virtually no kids – work on farms and many students lose 70% of what they’ve learned in the school year during their summer breaks.
Despite the local control authority of over 10,000 school districts, our industrial one-size-fits-all model of education has persisted, in the face of students who learn different subjects better at different times and in different ways – the age-graded instead of ability-graded system that Morgan Polikoff mentioned yesterday – and of cognitive research that has found that our model successfully educates mainly the 25% of students who are abstract learners but not the 75% who are contextual learners.
Why do we continue to educate kids for our past, instead of for their future?
NY Times columnist Thomas Friedman wrote so persuasively on the impact of globalization and the Internet in The World is Flat – now almost 7 years ago. He brought popular attention to the fundamental sea changes that have occurred in the past decade.
At this conference 2 years ago, I noted forces driving change because of state policies. Since then, the impact of the Great Recession has settled in.
Per capita state funding in constant dollars for public colleges and universities has shrunk to its lowest point in 25 years and hefty increases in tuition has barely kept resources level, in the face of the highest enrollments in history. [SHEEO SHEF 2010]
Yet things continue not to change much, driving higher education further down the death spiral I described then of inadequate higher education funding resulting in graduates without the requisite capabilities to produce growth, leading to economic and social decline, producing further shortages in funding for education.
As one who has been tweeting the pearls of wisdom I’ve picked up during this conference, I am hopeful that a tipping point of public understanding on the critical need for dramatically improved educational outcomes may come about through the social media.
For example: this excerpt from the viral YouTube video, Shift Happens.
It has become clear to most Americans that the objective of making students college-ready is critically important economically – since an educated populace is the key to winning in a world of global competition, and a knowledge and creative economy – and continues to be the main defender of a free and democratic society. But it’s also becoming clear that we need to re-ignite the American Dream that Jaime Aquino spoke of so passionately last night – of enabling future generations to do better than the current one, socio-economically.
On the political scene, I see a continuing building of the Perfect Storm. Because of a muddling economy in most states and communities, there will be a continued inability and political unwillingness to invest what’s needed to dramatically improve educational attainment with 100-old strategies, techniques, and attitudes. Further, increased public demand will pressure politicians to transfer the heat they’re feeling, resulting in their demanding better performance and greater accountability for results, while at the same time, they continue not to invest more in the education of our children and adults.
The educational establishment will continue to do what it’s proven itself best at doing: resisting change. Millions of the K-12 teachers and college and university professors who will be retiring in the next several years will deny there’s a need to change, hoping to ride out this perfect storm until they retire.
Tristian Stobie’s graph yesterday Accelerating Change Demands Different Skills reminded me of Al Gore’s graphs in An Inconvenient Truth. Yet educators seem to be very much like those who deny global warming and their need to do something to contribute to a solution. Where is our Union of Concerned Educators, crying for action by our own colleagues to rescue our future?
So what hope is there for change? Will the Academy recognize higher education’s responsibility for school reform?

(continued ➛)

2. Higher Education's Responsibility for School Reform

Despite my gloomy introduction, I’ve always been tremendously optimistic about the ability of our higher education institutions to change the future.

After all, we in higher education have the privilege of working with the single biggest concentration of intelligence our country has!

If we adopt 7 Habits of Highly Effective People Stephen Covey’s habit of focusing on our circle of influence (what we can do), rather than our circle of concern (what we need to rely on others to do), we can reignite the American Dream for vast numbers of Americans!

Of course, changes to the Ivory Tower will be required. Higher education needs to take some responsibility to instigate and facilitate change. The Academy needs to become the change it wants to see in others.

For the first time in 900 years, the Academy no longer has oligopolistic control over the transmission of knowledge, as demonstrated by the Khan Academy and Sal Khan’s thousands of video instruction clips on YouTube, and MIT’s Open Courseware initiative.

For the Academy to remain relevant, it must become more than transmitters of knowledge. It must generate graduates who are critical thinkers and synthesizers, who can and do – as Trevor Packer stated – employ their thinking skills to translate knowledge into action.

But even if the Academy is willing to accept its responsibility as a collaborative partner in K12 curriculum reform, the challenge will be enormous.

We need to bridge the K-12/higher education divide.

  • The K-12 world has mainly been about authority and control, not results.
  • Our education colleges are now seen as our institutions’ cash cows rather than creators of colleague educators.
  • Higher education faculty disdain what’s being taught in their disciplines in K-12 schools, yet do little to change this sad state of affairs.

An example: Prof. James Loewen’s revealing picture of the sad inadequacy of K12 history texts and instruction in his book Lies My Teacher Told Me. Yet, as Trevor Packer noted, until faculty are recognized for helping their K12 colleagues, most won’t invest their time doing so.

In general, most colleges and universities don’t work effectively with elementary and secondary schools, despite their inability to successfully remediate the academic preparation of entering students in most disciplines, let alone the needed non-cognitive skills we don’t try to remediate.



Perhaps one reason for this failure of engagement is that we have competing objectives:

  • Some seek authority and control;
  • Others focus on job protection and salary increases;
  • Most faculty are concerned with professional regard,
  • research and publication, and
  • creating the next generation of professors.

Will the enlightened self-interest that David Conley mentioned – or public or political suasion – convince K12 and higher education that we must work together and agree on the primacy of one objective: Educational Equity, Excellence, and Success for All?

As Jaime Acquino challenged last night, America’s colleges and universities educate our nation's educators and we are somewhat culpable for their shortcomings. We also educate many of our local, state, and federal policy makers, and, I shudder to think, we are somewhat responsible for their shortcomings as well.

Higher education has claimed to be about developing critical thinking and synthesis abilities in our students. As we’ve heard throughout this conference, we need to be about more – about nurturing dispositions and the ability to act effectively on the knowledge we have imparted.

As Allison Jones and Christyan Mitchell noted, we need to define what students need to be life-ready and help them acquire these skills. We also need to help politicians, as Doug Christiansen mentioned, by declaring the achievement level required – cut scores on assessments – to do college-level work.

If “it takes a village,” we need to get out of our ivory towers and work with others in our villages to define and develop the needed knowledge and skills, attitudes and beliefs, motivation and behavior for many, many more to succeed.

We need to get beyond eduspeak and express cognitive and non-cognitive standards in terms students and their families can understand. If we want them to take responsibility for their own education, standards need to pass the “refrigerator test”: be in language and succinct enough to put up on the refrigerator door, so students and their families can work on and monitor their attainment progress.

As a former businessman, I was heartened by Carolyn Adams’ observation: Educators need to work with the employers of our villages. For when we do, we’ll find their standards for career-ready employees are the same, academically, as those for college entry. Actually, as Patrick Killonen just reported, recognized workforce needs are greater than those for college entry, since workers must have non-cognitive skills and dispositions not required to enter college:

  • Interpersonal skills such as teamwork – which, as I noted yesterday, schools call “cheating” – and
  • Intrapersonal characteristics, like integrity – in an era in which 70% of high school graduates admit to have cheated in school.

Getting American education out of our death spiral will take far greater wake-up calls than a former chancellor can muster. Perhaps the cries of public opinion and a greater exposure to the new realities from respected members of the media can help.

With that hope, I’ll turn the session over to Scott. Thank you.

Thursday, January 14, 2010

CERPP Conference Remarks: 2010


What Matters Now: College Access and Success 
in the Age of Obama

In Sync: Linking State Higher Education Imperatives 
to the New Federal Agenda

Roderick G. W. Chu
Chancellor Emeritus, Ohio Board of Regents

January 14, 2010


I delivered the following presentation and remarks in Los Angeles at the USC CERPP Conference on College Access and Success.


1. A Big, Hairy, Audacious Goal

Faced with the greatest recession since the Great Depression, President Obama has offered not just an "audacious goal," as others have referred to it earlier in this conference, but a BHAG – a Big, Hairy, Audacious Goal

– that "by 2020, America will once again have the highest proportion of college graduates in the world." We all welcome the President's recognition of importance of higher education in meeting the challenges of a 21st century world.

The State Higher Education Executive Officers - SHEEOs - have been carrying this message for years and provided important input to President-elect Obama's transition team as they formulated their agenda, and are delighted that they listened.

I'm honored that I was elected by my fellow coordinating and governing state system heads to chair SHEEO during one of my years as Ohio's Chancellor and am especially proud of the outstanding work that SHEEO's president, Paul Lingenfelter, has done in leading the organization's work –

so proud that I'm happy to borrow some of his slides to help inform my remarks today.

If you'd like more information on state higher education policy thoughts, please go to the SHEEO website where you'll find some of Paul's and others' presentations and white papers.

(continued ➛)

2. The Sad Reality

Although higher education is the only investment that government makes that actually pays back (with an annual return of 15-20% on investment), our governments – especially state governments, for that's where bulk of operating assistance to colleges and universities comes from – haven't been making much of those investments.


During the past 25 years, state funding per student in constant dollars – the blue bars on this chart – has risen and fallen, pretty much in line with state economic conditions, but over time has basically been flat and slightly declining. Total state expenditures have increased in constant dollars during this time, since enrollments have risen – the purple line.

Per student tuitions have doubled, though, after adjusting for inflation – the top gray-green bars.

Our elected officials, good at "heat transfer," have pointed their fingers at America's campuses, blamed them for being profligate, and demanded they increase their productivity.

Institutions have responded by saying our elected policy makers simply need to understand the importance of higher education and provide adequate funding.

These arguments have been going back and forth for at least 40 years, but things haven't changed: Funding continues to be inadequate and campuses continue to do what they've always done.

However, the fact is that the U.S. does spend twice what the rest of the developed world does on educating each college student … and our higher education results haven't changed, while the rest of the world has been catching up and surpassing our college attainment rates.


(continued ➛)

3. The Problem

Why? We've all grown up very proud of America's colleges and universities – for generations, regarded the best in the world. Almost all of us here are the proud products of that system – one in


which my friend, Frank Rhodes, now president emeritus of Cornell University, once quipped, provides the "finest hand-crafted education that money can buy," carrying on a 900-year-old tradition of university education.


Looking back, many politicians admit that they should have invested more in higher education when the economy was good and they had the opportunity, but the economy is now bad and they don't have the money.

But the blame doesn't fall solely on shortsighted politicians. The hard reality is that as other sectors have reengineered and reinvented their operations (wringing out costs while still maintaining and improving the quality of their products and services), the education sector hasn't fundamentally changed its teaching model of students learning at the foot of the master.

Colleges and universities have been among the most staunchly change-resistant institutions on earth. Change and innovation are simply not part of the Academy's DNA.


Or as my colleague Steve Portch from the University of Georgia has observed: "We have found it easier to change the course of history … than to change a history course."

I fear another cycle of inaction.

States, faced with a continued jobless recovery won't be providing needed funding for higher education. Worse, next year they'll have to make up for the lack of one-shot federal stimulus money.

Higher education, buoyed by finally having a president "who gets it," will continue to hold steadfast, hoping for more funding.

As a result, the recovery will be slow, not providing enough revenues to governments to make needed investments to better educate more Americans.


This vicious cycle will continue …
but in the 21st century knowledge and innovation economy …
and the harshly polarized politics we see today …
the undereducated will not have the needed critical thinking ability to
stem social as well as economic decline …
and the result will degrade from vicious cycle to death spiral.


I know this is as "downer" of a message – and I like to think of myself as an optimist – but this death spiral scenario raises thoughts of one of the Academy's own: Albert Einstein. In my decades of working with faculty, I have found that academicians love to sit and "admire" a problem, wallowing in a certain learned helplessness.

(continued ➛)

4. A Way Out



So what's the alternative?
 
As a product of the activist campuses of the late 1960s, I say that higher education can take action and answer the call for increased productivity!

This isn't a cry for professors to teach more courses or to blindly exploit technology.

There are other routes to increasing productivity. But we need to get out of our centuries-old mental models of education.

Here are some possibilities – off-ramps from the death spiral.


The first opportunity: Change from a sole focus on access, to embrace completion.

The basic economics of higher education is that costs of higher education vary with enrollment, but payoffs from higher education vary not with credit hours earned, but with completion of academic objectives – typically degrees or certificates.

So colleges and universities can change by embracing the importance of completion, instead of merely access.

A new objective should be to help ensure that the students our campuses admit complete their educational objectives. Let's get out of the old role of being gatekeepers – ensuring "only the very best make it through," and recognize that everyone on campus has an opportunity and responsibility to help students get out, not just in.

The challenge, though, is not becoming K-12-like, cheapening standards or cut scores in order to increase completion rates, for that will do nothing to help the economy.


A second opportunity: Change from an academic model based on Carnegie units, to the holistic development and mastery of needed knowledge, skills, and dispositions.

Tackle the question: "What education is required for our graduates to participate successfully in the 21st century economy and contribute to a free and democratic society?"

We need to change from teaching only the things I'm good at as an educator or institution, to the effective education of the whole person; from a focus on the teaching process, to a commitment to the learning outcome.

The productivity of the participants in and graduates of America's colleges and universities is measured by their contributions to the economy and society – and these contributions are a product of their competencies.

How effectively are our campuses adding value to our students: identifying and helping develop not only what their graduates know and can do, but also what they actually will do.


A third opportunity: Shifting from once-in-a-lifetime education to continuous education – what Jim Duderstadt, President Emeritus of the University of Michigan has called moving from "just-in-case" education (where we open up students' heads and pour all we can into them by the time they're 20-something, "just in case" they need it sometime in the future), to just-in-time, and just-for-you education.

Help define and then provide what it takes to be an effectively educated person so graduates can begin working and then come back for additional education, as they need it.

With the continuingly rapid increase in knowledge, our graduates will need to continue to learn more throughout their lives, not only to get a new job, but indeed, even to keep their current jobs. We will need to invent new ways they can get this general and specialized education where and when they need it.


To achieve some of these opportunities, there will be a fundamental need: To define new concepts of compensation.

Our 900-year-old model of higher education is one in which we measure learning by credit hours accumulated at the foot of the master.

To tackle the question of developing and certifying competencies, we must change old mental and business models of seat time paid for to provide remuneration of educators.

We need to address the challenge set down over a decade ago by the then-president of the National Education Association, Bob Chase, who called for a new unionism in education – to move away from his union's singular focus on job protection and salary increases – a focus shared by their brothers and sisters in the United Autoworkers Union that had nearly killed the U.S. auto industry.

(continued ➛)

5. Transformational Leadership

These may sound like impossible changes for the Academy undertake.

Yet there are leaders committing to transforming higher education:


Leaders like Michael Crow, President of Arizona State University, who has led his university colleagues in developing The New American University.

And lest you think that adopting such a shamefully "vocational" view of higher education is something that only public campuses might consider, let me refer you to Liz Coleman, President of Bennington College, who has called for a Reinvention of Liberal Arts Education.


In her 18-minute TED talk, she throws down a dramatic indictment of the failure of liberal arts education, and makes a compelling case for the change her college is undertaking. (Who here has seen that talk? For the rest of you, if there is one thing I hope you takeaway from my presentation, it is to go to TED.com, search for Liz Coleman, and listen to her talk!)

While I'm convinced of the need to change and am staggered by the challenges ahead, I'm buoyed by President Coleman's closing words in her talk.

I share her hope that America's educators – the single biggest concentration of intelligence this country has – will change their historical practices and start creating the future we all need.

I look forward to working with you to be part of that change. Thank you.

(return to start of my remarks ➛)

Saturday, July 25, 2009

Critical Thinking about Economics


I was delighted when the Ohio Board of Regents hired me as Chancellor to help them and the state "think out-of-the-box." That's what my education and management consulting career had trained me to do. So I've been especially pleased when I find others who do so and help others stretch their thinking.

Dan Ariely's book Predictably Irrational introduced me to a new field - behavioral economics - and it challenged my previous thinking.

The only economics courses I took in college were in my MBA curriculum. While taking those courses - which I enjoyed - I thought I would have enjoyed taking economics as my undergraduate major (instead of the mathematics and physics which I took), and I have advised others interested in studying business as an undergraduate major to major in economics instead. With my math background, I quickly understood the economics principles from the models on which they were built. My understanding of the simple principles of supply and demand and economic efficiency became the basis for my self-described moniker of "free-marketeer."

From Prof. Ariely's book - and then a couple of sessions by Cornell University professors in Ithaca last year for the Trustee/Council Annual Meeting entitled "Why Trial Judges Make Mistakes" and "Using Psychology to Create a Better Economics" - I learned that the economics models that have been developed to describe decision making are perhaps too simplistic to reflect decisions that are actually made.

The notion that models don't perfectly predict performance isn't surprising to me. All models necessarily simplify the real world and hence must be produce somewhat inaccurate depictions of reality. The research done by Prof. Ariely at Duke and Profs. Jeffrey Rachlinski, Thomas Gilovich, and Edward O'Donoghue at Cornell, though, leads to real questions on how useful many of the fundamental economic theories are in depicting the real world, since their research shows that people behave so differently from what those basic theories predict.

This issue is not one of mere "academic" interest. The world has experienced an economic meltdown that has affected hundreds of millions of people - a meltdown that, at its core, was enabled by notions based on those basic economic theories. Alan Greenspan, for example, has testified that his lifetime of free-market thinking and economic policies were based on the mistaken belief that financial institutions would do what was necessary to protect their shareholders and institutions.

For over 20 years, I have questioned whether CEOs really would act in the long-term interests of their companies and shareholders. While I was certainly trained in my MBA studies to act with such interests, I remember first questioning that objective the year Michael Eisner earned what I recall was $104 million in his first year as CEO at Disney. I asked if any CEO who could make more money in one year than he or his heirs could ever spend in their lifetimes would be concerned about the future earnings, let alone survival, of their institutions. Wall Street earnings and bonuses have since made that $104 million look like chicken feed.

I cite the difference between Greenspan's and my thinking not to in any way to suggest that I'm smarter than he is. Rather, I do so to note the crucial importance of challenging old thinking. Trillions of dollars in net worth have evaporated because a basic old thought wasn't sufficiently challenged by those with the authority - and responsibility - to do so.

Developing "critical thinking" in its students is the professed objective of virtually every college and university in America. How these institutions accomplish this objective is a largely unexplored mystery. Certainly, some students have mastered the required disciplinary knowledge to think deeply about questions and are able to synthesize their knowledge to apply it to questions other than those they have studied. But how has their education systematically developed these abilities? Further, to be applied in the appropriate situations, critical thinking must also be a personal disposition, for unless a Greenspan challenges his own thinking, the mere possession of the knowledge and the ability to think critically will be woefully wasted.

As demonstrated by this new work in behavioral economics, one way academe gets its scholars and students to think out-of-the-disciplinary-box is to encourage interdisciplinary studies - in this case, the interaction of psychology and economics. Looking between the cracks in organizations has been a fundamental strategy I learned in my management consulting career. However, such exploration is a very unnatural act in academe, in which scholars' academic careers have been built on being experts in precisely small fields within single academic disciplines. As it's been said, a Ph.D. learns more and more about less and less. Then gaining tenure has required a slavish dedication to one's chosen discipline, if only as an act of career self-interest (for if you don't gain tenure in one institution, you'll need to look to your colleagues in your discipline to help you secure a position in another institution to try again).

So how do we actually get students to develop the knowledge, ability, and disposition to think critically? As I've noted, this is a crucially important question and it is one that transcends individual academic disciplines. The answer must not be sloughed off with simplistic replies like "Well, that's what liberal education is all about." After all, our current economic and political situation is one that has been developed by public officials, leaders, and voters who are largely products of that liberal education system.

We need to do better. Challenging our old ways of thinking is a way to start.

Wednesday, March 11, 2009

Getting Admitted to a Good College


I've been asked many times for help in getting friends' kids into a good college, given my long involvement with Cornell as an active alumnus, and my work as a Trustee of the SUNY system and as Chancellor of the Ohio Board of Regents. I'll offer these disclaimers at the start: I've never been a college admissions officer nor do I have inside information to offer; I also have never had children so haven't gone through the college selection process with my kids. However, I have talked to a number of college admissions officers and have worked with many who have been fellow Trustees of the College Board. Given that exposure, I have some observations and advice to share.

First, it's really important to understand that "a good college" shouldn't be defined in terms of parent's or grandparent's generations ideas of prestige. The objective should always be: Will the student (I'll call him/her "Stu") get a good education there? Will Stu learn the important things needed to in order to start out well in life after school?

When you focus on the learning, you get into the more important questions: What does Stu want to study? What kind of learner is Stu? Is Stu highly self-motivated and a well-disciplined learner or not so much so? If the former, the resources of a large university, with its many choices of majors, minors, courses and activities, can provide a wonderfully broadening experience. If the latter, Stu may get lost and easily distracted in a big university; Stu may do better in a smaller setting with more personal and caring attention by the faculty and staff. Ultimately, chances for success are better when the student is happy with the campus he/she's at. The big objective shouldn't be getting INTO a college, it should be on getting OUT! Focus on success through college, not just getting in the door!

The traditional college experience of those fortunate to go away for a residential 4-year undergraduate experience from age 18 or so is about "formative education" (as Jim Duderstadt, former president of the Univ. of Michigan has said). It's about growing, but not just the mind. When I went to Michigan at age 16, I knew I was pretty smart, independent, and hard working, but I needed to grow up socially and mature too. So I needed a campus where I could be learn through my extra-curricular activities as well as my studies. (Of course, my parents thought I spent too much time in extra-curricular activities, but that's another story.) Amongst the Ivy, I've long said if you just want to study, go to Harvard or M.I.T. (technically, not an Ivy, but it's elite); if you need to study AND be involved in other activities, go to Cornell. Cornell looks at activities as well as grades and admits students who excel in both. However, formative education is about stretching and growing, so just because Stu hasn't been involved in extra-curricular activities in high school doesn't mean Stu should pick a school where he/she'd just be studying all the time. College should be about educating the whole person and helping ensure development into a well-rounded individual.

So how to determine if Stu will be happy at a campus? If Stu's school's college counsellor really knows his/her students, listen to his/her advice. Campus visits -- especially weekend ones where Stu can live with current students -- seem to be very helpful. Talk to friends and students from Stu's school who are currently there or have recently graduated. Some of the chatty college guides that give the straight poop from current students (like the College Prowler), might be helpful. (I met the fellow who started College Prowler when he was a student -- a nice guy who saw a market need and looked to fill it!)

Getting to know a campus and making the match in Stu's own mind will be helpful in the admissions process. Highly competitive schools such as Cornell are now getting 10 applications for every available place they have. The admissions folk at Cornell tell me that for every student they admit, there are 4 others who are virtually indistinguishable from the one admitted in terms of grades, class ranking, leadership activities, SAT scores, etc. One difference is that the admitted applicants have taken the trouble to learn more about Cornell and have demonstrated they really believe they'll be happy there. At that level (after screening out those who just wouldn't do well at their campus), admissions officers are really looking to make the good match between what a student may be looking for and is willing to work hard for, and what their campus has to offer. They want students to succeed, but they don't know the applicants well; when the applicants have done their research and determined they will really be happy at that campus, they make the admissions officers' jobs easier.

I've also been asked for advice on what kind of summer job Stu should take to improve his/her chance of getting into a good college. I look at the summer jobs as part of the formative education process. What would Stu like to learn more about? If Stu is fortunate enough that he/she doesn't need the job mainly to save money (though learning about hard work and money is always an important lesson), that increases Stu's options. Taking a job -- even as an unpaid intern -- related to Stu's area of academic interest would be good. Working in a field in which Stu thinks he/she may have interest as a career would help him/her see the reality vs. the romance (I'm thinking of kids who think they'd like to help people as a doctor, only to learn much later that they can't stand the sight of blood or being around a lot of sick people!). Broadening Stu's perspectives by working in areas he/she's less familiar with -- for example, volunteer work with people in poverty -- can be life changing. The breadth of choice in summer jobs is probably as large as the breadth of choice in colleges; alas, it's one I have far less expertise with. Summer jobs might have some impact on college admissions, but I would think that the impact on the student of the experience is of far greater importance.

4/9/09: Just read an interesting blog with other helpful thoughts: http://www.educatednation.com/2009/04/09/college-admissions-panels-using-their-powers-for-good/